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Faith-Based Communicators React to CBS, NBC
Nixing of Church Ad December 3, 2004, NEW YORK CITY -
Responding to the refusal of the CBS and NBC television networks to air a
message from the United Church of Christ, a nationwide group of faith-based
communicators has issued a statement challenging the networks' action as
"arbitrary" and contrary to the principles of freedom of speech and equal
access to media.
The statement was drafted yesterday by the Communication Commission of
the National Council of Churches USA, an ecumenical association of
professional communicators serving a wide range of Protestant, Anglican and
Orthodox faith groups. The statement reads:
"The controversial issue here is not the content of the ad, but the
arbitrary standards of the network gatekeepers. Church doors are open to all
who would come; but broadcast channels are increasingly closed to all but
the wealthy and well-connected.
"It is important to note that the broadcast networks are not being asked
to give free time to the United Church of Christ to express its message -
the church is ready to pay dearly for that privilege, even though the
networks do not pay for their highly profitable use of the broadcast
spectrum.
"The Federal Communications Commission, in giving free access to the
public's airwaves to commercial corporations - with virtually no strings
attached - has handed them powerful control over America's media "public
square." The for-profit keepers of that square are all too willing to
promulgate messages laced with sexual innuendo, greed, violence, and the
politics of personal destruction, but a message of openness and welcome that
merely says "church doors are open to all" is being silenced as too
controversial!
"Advocacy advertising abounds on TV: agribusinesses, drug manufacturers,
gambling casinos, oil companies, even some government agencies regularly
expose viewers to messages advocating their products and programs, in the
interest of shaping public attitudes and building support for their points
of view.
"Are only the ideas and attitudes of faith groups now off limits?
Constitutional guarantees of religious liberty and freedom of speech, not to
mention common fairness, beg for leadership by the FCC to assure that
America's faith community has full and equal access to the nation's
airwaves, to deliver positive messages that seek to build and enrich the
quality of life."
Signers to date include the following:
- Thomas L. Hoyt, Jr., President, National Council of Churches USA
(Shreveport, La.)
-
J. Martin Bailey, Director of Communication, retired, National Council
of Churches USA (West Orange, N.J.)
- Ann Ball, Director of Communication, Episcopal Diocese of Louisiana
(New Orleans, La.)
- Fr. Bernard R. (Bob) Bonnot, Roman Catholic author, producer (Los
Angeles, Calif.)
- Albert G Cohen, Executive Director, Southern California Ecumenical
Council (Pasadena, Calif.)
- Daniel B. England, former Dir. of Communications, The Episcopal Church
(Redding, Conn.)
- Sr. Maureen Fiedler, SL, Ph.D., Radio Host, Interfaith Voices (Washington,
D.C.)
- Jo Bales Gallagher, National Training Center for Resource Center
Directors (Richmond, Va.)
- Daniel Gangler, Director of Communications, Indiana Conference of the
United Methodist Church (Indianapolis, Ind.)
- Thomas W. Goodhue, television critic, the United Methodist Reporter
(Dallas, Tex.)
-
Herb Gunn, religious journalist and vice-chair of the Communication
Committee of the General Convention, Episcopal Church USA (Detroit,
Mich.)
- Mike Hickox, Director of Communications, New England Conference of
United Methodist Church (Lawrence, Mass.)
- Larry Hollon, General Secretary, United Methodist Communications
(Nashville, Tenn.)
- Vince Isner, Director, FaithfulAmerica.org (Washington, D.C.)
- N. J. L'Heureux, Jr., Executive Director, Queens Federation of
Churches and Moderator, NCC Committee on Religious Liberty. (Richmond Hill, N.Y.)
- Mike Maus, President, Mike Maus Associates, and former communication
director, National Council of Churches USA (Arvada, Colo.)
- Adan M. Medrano, President, JM Communications, and current President
of the North American Region of the World Association of Christian
Communication (Houston, Tex.)
- Lester McGrath-Andino,
Executive Committee Member, World Convention of Christian Churches -
Churches of Christ - Disciples of Christ (Toa Alta, Puerto Rico)
- Jim Naughton, Director of Communications, Episcopal Diocese of
Washington (D.C.)
- Kermit Netteburg, Seventh-day Adventist Church (Silver Spring, Md.)
- Wesley M. Pattillo, Associate General Secretary for Communication,
National Council of Churches USA, and Director of the Communication
Commission (New York, N.Y.)
- Kenneth L. Pennings, Coordinator for Local Ecumenism, Wisconsin
Council of Churches (Sun Prairie, Wis.)
- John L. Peterson, Communication Director, The Interfaith Alliance
(Washington D.C.)
- David W. Reid, Publisher, Vital Theology (Fort Collins, Colo.)
- Eric C. Shafer, Director for Communication, Evangelical Lutheran
Church in America (Chicago, Ill.)
- Louis C. (Skip) Schueddig, President, The Episcopal Media Center
(Atlanta, Ga.)
- A. Bowie Snodgrass, Web Content Editor, Episcopal Church USA (New
York, N.Y.)
- Richard O. Singleton, Executive Director, Metropolitan Christian
Council (Detroit, Mich.-Windsor, Ont.)
- Nikki Stephanopoulos, Director, News and Information, Greek Orthodox
Archdiocese of America (New York, N.Y.)
-
Douglas Stivison,
Publisher and Executive Editor, The
Living Pulpit, and former vice president of
The Wall Street Journal
(Montclair, N.J.)
- Shirley W. Struchen, Executive Director, Religion Communicators
Council (New York, N.Y.)
- Jerry L. Van Marter, News Director, Presbyterian Church (U.S.A.)
(Louisville, Ky.)
- Ethan Vesely-Flad, Exec. Director, Episcopal Church Publishing
Company, and Editor, The Witness (New York, N.Y.)
- Peter Wallace, Executive Producer, Day 1/The Protestant Hour (Atlanta,
Ga.)
- Wanda Bryant Wills, Executive Director, Communication Ministries,
Christian Church -Disciples of Christ (Indianapolis, Ind.)
- Walt Wiltschek, Editor, Messenger, Church of the Brethren General
Board (Elgin, Ill.)
- William C. Winslow, retired communications officer, United Church of
Christ (New York, N.Y.)
- Laurie Wozniak, President, Episcopal Communicators (Buffalo, N.Y.)
Additional signers will be listed here as they become available.
For more on the Communication Commission's media advocacy efforts, see:
www.ncccusa.org/about/comcomadvocacy.html
-end-
Contact: NCC Media Relations, 212-870-2252 or 2048
cfouke@ncccusa.org or
wpattillo@ncccusa.org
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